The goal isn't always a
better bottom line

• Identifying personal benefits
• Motivating action for a cause or idea

Engaging Potential Donors
Identifying "what's in it" for them

Communicating the Mission
Your "reason why" can often close the sale

Marketing a Cause
Is selling altruism the same as selling toothpaste?

Integrating Online and Offline Media
Finding the marketing mix that works

Establishing a Reasonable Budget
Getting a bigger bang when funds are limited