Marketing strategy and
tactics that work

• A blend of analysis and creativity, with a focus on the
  bottom line
• Effective approaches confirmed by marketplace
  performance

Blue Ocean Strategy
To break free of shark infested share battles

Positioning / Branding
The core of a sound marketing plan

Pricing Strategy
The link between marketing and profitability

Marketing and Business Planning
To ensure that the foundation is solid

New Products / Line Extensions
Anticipating and meeting legitimate customer needs

Integrating Online and Offline Media
The magic synergy of multiple message formats

Assessing Marketplace Potential
Will the product be understood and accepted?

Identifying Critical Success Factors
Based on experience across multiple industries