The key to creating a strong brand image for your product or company is having a relevant and effective positioning and a name that nails the positioning benefit. Of course, it can be extended or punctuated with a memorable and meaningful tagline as well.

This report looks at the 7 key criteria for a solid positioning platform, the 3 levels of benefit promise, the 5 basic approaches to naming, and the requirements for a great tagline. It even includes worksheets by which to evaluate your best candidates and a template for your Creative Brief.

This report costs $20.00 and is available as a PDF download. Payment via PayPal or major credit card.