Dialogue Marketing Group

Dialogue Marketing Group

Dialogue Marketing Group is a management consulting firm specializing in strategic planning, product and corporate positioning, branding, and optimizing the elements of the traditional marketing mix. Since its founding in 1979, it has brought solid and innovative thinking to corporate clients across a broad range of industries, associations and product/service categories. (Why the Dialogue name?)


Founder Michael A Goodman


Dialogue’s founder and president, Michael A. Goodman, is himself an experienced senior line manager, beginning his career as a Brand Manager with Procter & Gamble, then Director of Marketing for Frito-Lay and Vice President-Marketing at International Playtex. (More about Michael Goodman)

As a management consultant, he has repeatedly demonstrated an ability to “translate” critical marketing lessons from one industry or product category to parallel situations in others, and from large corporate environments to the needs of smaller and medium-sized businesses. In addition to consumer packaged-goods businesses, he has successfully consulted with a host of industrial, service and technology-driven businesses, bringing the learnings from one industry to others facing similar issues, even when the challenges appear to be very different. (See a representative list of corporate clients.)


The Keys to Success


The keys to Dialogue’s long and successful track record are a thorough, in-depth approach to analyzing market/business problems, creativity in identifying actionable solutions to those problems and a pragmatic focus on implementation. Many projects are based on information uncovered in customer/consumer research and reflect a synergy from rigorous qualitative or quantitative research and insightful analysis of results.

In every case, Dialogue consultants are mindful of the need for actionable results, a bottom-line orientation and the right blend of entrepreneurial creativity with existing corporate and industry norms and procedures.

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