Marketing for a small business is different than that for a large corporation. The function and tools might be similar, but the mindset is different. Small business owners need to juggle many balls, wear several hats and fight many fires every day, so they don’t have time to carefully plan and monitor progress for a complex marketing effort.

What they need are a few simple marketing tactics that run on auto-pilot … and don’t cost so much that there’s no profit left at the end of the month.

What’s more, the chances are pretty good that the entrepreneur doesn’t have an extensive background in marketing, and he/she is probably more interested in the operations end of the business than in planning, developing strategies, or marketing experimentation.

That’s where our value is obvious. We have the formal training and experience in Marketing from the top marketing companies in the world – Procter & Gamble, Frito-Lay, IBM, DuPont, and others – and we ALSO have first-hand, real-world experience running, growing and consulting with small and local businesses. We understand how to pick our shots, set priorities, and K.I.S.S. – Keep It Simple Stupid.

We know how to set and stay within a budget. We know how to cut the losing ideas quickly so we can focus on the winners. And we have enough experience reading customer needs and behavior to skip the expensive market research and let the marketplace tell us what works and what doesn’t. (If the situation calls for market research, we can do that too – at a very reasonable cost.)

Finally, we have a large Marketing toolkit. We’ve been involved in every facet of marketing – online and offline, from strategy to implementation, and across all sorts of businesses … B2B and consumer-driven.

Let us prove the value of our experience for your business. Just let us know what you need, and we’ll take it from there.