The Power of Local Marketing: A competitive advantage for small business owners

This report explains why local marketers actually have an advantage over national marketers. It includes discussions of local segmentation, use of the business development indices, and two case studies that clearly demonstrate how companies have utilized the local marketing approach to their advantage.

It also includes 10 key approaches you can utilize in the “local marketing toolkit” that have proven effective for companies who use their local orientation to gobble up market share from larger competitors.

It discusses critical success factors for local marketing and provides a short checklist for selecting the marketing tools that will work best for your business.

This report costs $20.00 and is available as a PDF download. Payment via PayPal or major credit card.

Do-It-Yourself Market Research – Done Easily, Done Right

Market research is intimidating for most folks. It sounds like statistics and psychology and poring over tables of data to make sense of the marketplace. Yet they know there are important questions that need to be answered if their business is to reach its full potential.

This report demystifies Market Research and offers a straightforward way to get the answers you need using proven tools and approaches. It identifies the 25 different categories of market research, the specific tools in each one, and how to decide when to use each.

It even provides specific resources that will help the DIY market researcher get the biggest return (of useful information) for the time and effort expended.

This report costs $20.00 and is available as a PDF download. Payment via PayPal or major credit card.

 

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