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Dialogue Marketing Group

Dialogue Marketing Group is a management consulting firm with experience across a broad range of industries, associations and product/service categories. Since its founding in 1979, clients have ranged from the Fortune Top 25 to small, family-owned and start-up ventures. All projects are tackled with a “roll-up-your-sleeves-and-get-involved” attitude that has consistently generated remarkable results for clients. (Why the Dialogue name?)

Dialogue’s founder and president, Michael A. Goodman, is himself an experienced senior line manager, beginning his career as a Brand Manager with Procter & Gamble, then Director of Marketing for Frito-Lay and Vice President-Marketing at International Playtex. He has also owned, grown and run a number of small businesses himself, applying the lessons learned from large corporate clients to the needs (and budgets) of smaller clients. (More about Michael Goodman)

As a management consultant, he has repeatedly demonstrated an ability to “translate” critical marketing lessons from one industry or product category to parallel situations in others, and from large corporate environments to the needs of smaller and medium-sized businesses. In addition to consumer packaged-goods businesses, he has successfully consulted with a host of industrial, service and technology-driven businesses, bringing the learnings from one industry to others facing similar issues, even when the challenges appear to be very different.

The keys to Dialogue’s successful track record are a thorough, in-depth approach to analyzing market/business problems, creativity in identifying actionable solutions to those problems and a pragmatic focus on implementation.

In every case, Dialogue consultants are mindful of the need for actionable results, a bottom-line orientation and the right blend of entrepreneurial spirit with existing corporate and industry norms and procedures.